This is an important partnership with the NBSZ and a necessary step that we believe will make a positive difference to the blood donation ecosystem in Zimbabwe
Since its launch in 2017, Facebook has partnered with blood donation centres around the world, with more than 70 million people having signed up to be blood donors on Facebook. The feature is available in the following countries in Africa: Senegal, Burkina Faso, Egypt, Côte d’Ivoire, Kenya, Niger and South Africa, with 45 000 people signing up as donors in South Africa within the first month of the launch.
Commenting on the partnership, Kojo Boakye, Public Policy Director Facebook Africa said: “We are committed to building safe and supportive communities on Facebook during these challenging times. It is crucial to make it easy to connect people that want to donate with the opportunity to give, whilst learning about the blood donation centres around them and hopefully inspiring action within their communities. This is an important partnership with the National Blood Service Zimbabwe (NBSZ) and a necessary step that we believe will make a positive difference to the blood donation ecosystem in Zimbabwe.”
NBSZ Spokesperson and Public Affairs Manager Ms Esther Massundah said “The challenges brought by COVID-19 have necessitated the need for NBSZ to embrace new ways of blood donor mobilization. The partnership with Facebook Africa is also in line with the organization’s efforts of collaborating with value-added partners. Facebook is very popular with our blood donors and through this new platform, they will also be able to assist in the recruitment of new donors by inviting their family and friends through this new application to scheduled blood drives in the different communities.”
How It Works
People between the ages of 18 – 65 in Zimbabwe can sign up to be a blood donor on Facebook by going to Blood Donations in the About section of your profile, or access the link: Facebook.com/donateblood. People will be able to see requests and opportunities to donate on Blood Donations on Facebook (bit.ly/3bZQN5u) on their mobile devices from nearby donation sites.
Distributed by APO Group on behalf of Facebook.