Rihanna drops third series of FENTY




Musician, Rihanna and PUMA finally drop the third series of FENTY by Rihanna. Rihanna designed the collection to represent different youth cultural cliques and their unique styles that set them apart in hallways and locker rooms – Nerds, Jocks, Skaters, Preppies, Goth kids and of course, Bad Gals.

Lending her signature FENTY style. The collection features chunky hand-knit sweaters, chenille PUMA Cats and varsity F’s adorned rib knit sweaters and dresses, over-sized coats in faux shearling and furs.

Fenty drop 1 goth cleated creeper black lo. Picture: Supplied.

Signature branding details appear throughout the range most notably Rihanna’s lucky number 13,badges representing her birth year 1988, the FENTYxPUMA piercing zipper and FENTY PUMA branded buttons and trims. Unique patches, hardware and sporty taping enhanced the collection’s sport theme even further.

Rihanna seems to have chosen the right accessories to compliment the university-ready looks. Bags took on diverse forms and shapes from over-sized teddy bear bags, vanity cases to envelope bags. Headwear comes in a variety of styles from puffer caps, varsity balaclavas and durags.

Fenty drop 1 goth cleathed creeper tan lo. Picture: Supplied.

The collection’s footwear range includes Chelsea Sneaker Boot and FENTY Trainer Hi and Knitted High Mary Jane Heel. The iconic PUMA Creeper makes a solid comeback in two new stacked sole iterations – the Cleated Creeper Suede and the Ankle Strap Sneaker available in women’s sizing in the latest seasonal colours.

* This collection will available in stores as of August 31