“Africa as a whole has the most engaged football fan base, with over three quarters of the population interested in the sport. We’re putting the fans first with unparalled access to the action just in time for the biggest sporting event in the world,” said Mayur Patel, Kwesé iflix CEO.
iflix chief content officer, Sean Carey added: “This is a significant milestone for iflix. Making the World Cup available to Kwesé iflix users is an important step in our commitment to offer premium, world-class content that culturally resonates with local audiences. The passion people share for their favourite sports, coupled with the power sporting competitions have in unifying people across diverse backgrounds, as we have witnessed first hand with the Malaysian Football League and T10 and T20 cricket, is extraordinary. We are thrilled that through Kwesé iflix, millions of football fans now have access to all World Cup action live on any mobile device of their choice”.
Kwesé iflix also offers users international first-run exclusive shows, TV series and movies including ICE, Saints & Sinners, Riviera, Britannia, Tin Star, Being Mary Jane, Medici: Masters of Florence, and Luther, as well as local and regional content, children’s programmes and lifestyle content.
The introduction of the mobile app across sub Saharan Africa follows the Kwesé iflix platform launch in Zimbabwe at the end of May.
Econet Media also operates both pay and free Kwesé TV services direct-to-home (DTH) in other Africa territories in direct competition with South African pay-TV giant MultiChoice.